@article{Hernández_Cano Gómez_Parra Meroño_2017, title={Diffusion of innovation: How the use of video games can increase the adoption of new technologies}, volume={1}, url={https://sphera.ucam.edu/index.php/sphera-01/article/view/307}, abstractNote={<p>This research examines the influence of videogames in the process of adoption of New Technologies in a sample of individuals from the Region of Murcia, Spain.  For this, a quantitative methodology was used, which was based on a personal questionnaire, starting from the theory of Diffusion of Innovations by Everett Rogers. This theory allowed for the identification of the process of adoption of an innovation within a social group in a specific amount of time, identifying the channels through which the flow of information was produced.  The behaviour patterns of videogame players and non-videogame players were compared in order to identify the differences and similarities between both groups.  The results show the importance that people who play videogames have as drivers of the process of adoption of New Technologies in the social system where they belong to.</p>}, number={17}, journal={Sphera Publica}, author={Hernández, Juan Francisco and Cano Gómez, Ángel Pablo and Parra Meroño, Conchi}, year={2017}, month={jul.}, pages={25–46} }