RUIZ SANTOS, Grizly. La comunicación estratégica del marketing experiencial: Análisis del caso The Walt Disney World Theme Parks. Sphera Publica, [S. l.], v. 1, n. 18, p. 120–147, 2018. Disponível em: https://sphera.ucam.edu/index.php/sphera-01/article/view/340. Acesso em: 26 abr. 2024.