Old answers for new questions. A critical approach to the post-analogue television in Spain

Resumen

One year after the ‘re-antennization’ of the Digital Terrestrial Television in Spain, we may approach the national audiovisual scenario from multiple perspectives but end in an unique question. Policies and market are all about portable devices and a la carte consumption, but are the watching-patterns mutating at an equal speed? An overall view advises us to answer No, in spite of the evolution of the LTE technology, once the Digital Dividend has been released, and the recent incorporation of the on-demand programs to the viewing metrics. In 2015, one average Spanish stayed 237 minutes every day in front of a screen watching television, however just in 3 of those minutes the contents were non-lineal. This gap, between what governors think they have to do to match the disruptive technology and a long-lasting analogue way of watching and understanding the television (eight out of ten programs are seen on DTTV), has driven to a massive failure in a system hurt by the economic and media crisis, controlled by only three actors (Mediaset, Atresmedia and Movistar+), and where the public service media swing towards ostracism.